Home / About us
Love all things fashion, style and design? ALTERAW is at your service. Conceived and launched by two friends and insiders in the industry, there’s over 3 decades of experience between them. From fashion PR, VIP & High Profile client management, personal shopping, to styling and luxury retail across platforms such as Farfetch, Net-A-Porter as well as LVMH group brands, we know the business inside out. ALTERAW is not just your average fashion concierge. We provide the ultimate Private Client experience, creative & personal styling advisory and global sourcing support. Whether you’re updating your new-season wardrobe, sourcing rare pieces or pre-ordering next season collections, ALTERAW is there for you 24/7. Like your go-to fairy godmother, we'll make your wildest luxury retail dreams come true (but without those chimes at midnight).
PERSONAL SHOPPING
With our wealth of experience and connections in all the right places, no task is too hard for our personal shoppers. We are on-hand 24/7 to help you source and style anything you can dream of. Whether it’s a limited addition, couture, or simply needs shipping to that hard-to-reach destination, we’ve got you covered. Below are some of the services we provide, but there's nothing we can't do!

Personal Styling
An event coming up but not sure what to wear? Fear not! We’ll curate and assemble full new looks, including footwear, jewellery and accessories. Your personal stylist will send these to your phone and will be at your beck and call to arrange purchases and delivery.
Leave a request

Wardrobe Detox (digital and in person)
Whether it’s a gentle wardrobe detox or total overhaul, let us guide you with our fashion prowess. We’ll declutter, reorganise and bring in carefully curated gems, elevating your wardrobe to the max. Our team have worked with VIP’s and high profilers across the globe, so you know you’re in safe hands.
Leave a request



Couture & made-to-measure
Craving couture? Your wish is our command! With contacts across luxury retail worldwide, we’ll have those illusive pieces you long for sketched and made especially for you. Custom sizing, alterations, additions - anything’s possible! Thirsting for tailoring? We’ve got the world’s finest ateliers at our fingertips and can have you measured up for that perfect two-piece in no time.
Resale service
Our expert team offer a full resale service - from pricing, condition checking and photography, to sales and shipping. All you have to do is send us your items and we will take care of the rest.
Contact us

Luxury sourcing
Send us your wishlist, and it’s as good as done. Ready-to-wear, accessories, fine jewellery, homeware, you name it! We can source anything and delivery anywhere.
Event planning
That’s right, we do those too! We’ll scout for locations, put together invite lists, organise, promote and manage your event on the night. Whether it’s a fashion show, product launch or collection preview, we will guide and support you every step of the way.
Hand delivery service
If it’s special to you, it’s special to us. We offer a VIP hand delivery service for any order, regardless of where you are in the world. If it’s on the map, we’ll get it to you (with bows and ribbons attached).
